How to Design a Media Kit for Your Food Blog
If you’re a food blogger looking to partner with brands, there’s one non-negotiable tool you need in your arsenal: a media kit.
A well-designed media kit not only communicates your professionalism, it’s your first impression, your pitch deck, and your portfolio all in one.
Whether you’re just getting started or already fielding partnership inquiries, your media kit sets the tone for how brands see you and what they can expect if they choose to work with you.
Here’s everything you need to know about building and designing a standout media kit for your food blog.
What Is a Media Kit?
A media kit is a curated document, typically 1–3 pages long, that introduces your blog to potential brand partners.
It covers the essentials: who you are, what your blog is about, who your audience is, what kind of partnerships you offer, and how brands can contact you.
Think of it as a visual elevator pitch with supporting data, beautiful imagery, and just enough storytelling to make it memorable.
Why You Need a Media Kit
If you’re an established food blogger or recipe creator, having a media kit signals that you’re serious about collaborations. It also makes responding to brand inquiries much easier—you can simply send your media kit as a PDF or webpage rather than explaining your value from scratch every time.
Even if your stats aren’t “eye popping” yet, you can still focus on your content quality, niche, engagement, and vision. A small, loyal audience is often more appealing to brands than a large, passive one.
What to Include in a Food Blog Media Kit
Your Brand and Blog Overview
Start with a quick snapshot of who you are and what your blog is about. Mention your niche, your tone, and the kind of content you specialize in—whether that’s seasonal baking, global flavors, quick weeknight dinners, or plant-based desserts.
See how Kalejunkie structures her media offerings on her webpage.
This is also the place to briefly share your story—what got you into food blogging and what inspires your work. Keep it concise, but personal.
Your Photo and Logo
Include a high-quality headshot that matches your blog or social media branding. Consistency helps brands recognize you across platforms. Your blog logo should also appear near the top to establish visual identity right away.
Audience Insights
Provide an overview of who your readers are. Include relevant demographics like age range, gender, location, or interests. If you have data from Google Analytics or social platforms, you can be specific, but even a general description helps.
See how The Stay At Home Chef structures her media stats for her newsletter.
Focus on what matters to brands: what kind of people your blog influences and how they interact with your content.
Blog and Social Media Stats
This section backs up your reach with real data. Include your average monthly pageviews, unique visitors, email subscribers (plus open rates, if available), and social media stats.
List only the platforms you're actively using—skip old or inactive accounts. Brands want to know where your audience is and how engaged they are.
Tip: If your traffic fluctuates seasonally (which is common in food blogging), use a 12-month average or specify the time period.
Services You Offer
Outline the types of brand collaborations you’re available for. These might include:
Sponsored blog posts
Social media promotions
Recipe development
Photography or video production
Email newsletter features
In-person events or virtual demos
See how Well Plated organizes the partnership opportunities she can provide for brands.
Keep it flexible and focused. You don’t need to list every possibility—just the ones that align with your strengths and interests.
Visual Portfolio
Your visuals are a huge part of what sets your blog apart. Include a few curated images that reflect your best work. You might feature a mix of:
Styled food photos
Screenshots of successful blog posts or Instagram content
Video stills or thumbnails
See how Grilled Cheese Social’s recipe index is easy to follow.
Stick to content that reflects the type of work you want to do more of. If you’re moving away from cocktails or baked goods, don’t showcase them.
Reader Testimonials (Optional)
If readers have left comments or reviews saying your recipes made a difference in their lives, consider including one or two quotes. This kind of social proof demonstrates your impact and engagement beyond the numbers.
Past Collaborations (Optional)
If you’ve worked with brands before, you can include a few logos or examples here. Keep it simple—focus on recognizable names or particularly successful partnerships.
Life Made Sweeter, one of our favorite recipe creators here at Grocers List, has a great webpage highlighting all her press and past collaborations. Use this as a jumping off point for your page or PDF.
Be mindful: If you’ve worked with a brand’s competitor recently, it’s worth considering how that might affect future opportunities.
Contact Information
Make sure your email address is clearly listed. You can also include your blog URL and social media handle if it’s consistent across platforms. If a brand wants to follow up, they shouldn’t have to dig.
How to Design a Media Kit That Stands Out
Keep It On-Brand
Your media kit should look and feel like an extension of your blog. Use the same fonts, color palette, and design elements you use on your site and Instagram. A cohesive style reinforces your professionalism.
Use images and design that reflect the tone of your content—whether that’s rustic, modern, minimal, or playful.
Make It Personal, But Polished
While your media kit should be professional, don’t let it feel cold or overly corporate. Let your personality come through in your tone and visuals. Brands want to work with people—not just platforms.
On her media kit page, Ambitious Kitchen lets her personality shine.
Don’t Overdo It
Your media kit should include just enough to tell your story and showcase your value. Don’t feel the need to cram in every detail or inflate your numbers. Keep it honest and focused. One to three pages is usually perfect.
Design It in a Tool You Can Use
There’s no rule that says you must use Adobe Illustrator. Use a program you’re comfortable with. Canva is a great option—it’s easy to use, customizable, and has ready-made templates if you’re starting from scratch.
Canva has great free and paid options for media kit templates.
Keep in mind: If you buy or download a template, make sure it’s one you can update regularly as your blog grows.
Your Media Kit Is One of Your Most Powerful Assets
Your media kit is your blog’s first impression in a brand or affiliate partnership—and it can make the difference between being considered and being overlooked. When designed with intention and authenticity, it becomes a powerful tool that reflects your professionalism, personality, and potential.
Start simple, stay honest, and don’t wait until you feel “big enough.” Brands aren’t just looking for high numbers, they’re looking for the right fit.
If you’re building or refining your media kit, Grocers List can help you stay organized behind the scenes—tracking outreach, managing partnerships, and keeping your brand materials up to date. It’s a smart companion to the creative work of pitching and collaborating!
