How Recipe Creators Can Benefit from Instagram’s Repost Feature (+4 Ideas)
Instagram just gave creators a new tool that could be a game-changer for engagement: the Repost button.
If you’ve been around Instagram long enough, you know that resharing feed content used to be clunky. You either shared it to your Story (and lost it in 24 hours), took a screenshot (which killed quality), or used a third-party app (cue watermarks and awkward logins). Now, reposting is fast, clean, and built right into Instagram, and it automatically credits the original creator.
For recipe creators, this opens up new ways to grow your audience, build stronger relationships with followers, and even boost affiliate sales.
What Exactly Is Instagram’s Repost Feature?
The Repost feature lets you take a public Reel or feed post and share it directly to your own followers’ feeds. When you repost, it:
Shows up in your followers’ feeds as if it’s your post
Lives in a new Reposts tab on your profile
Credits the original creator (no more “credit: @username” buried in captions)
Lets you add a short note (like your reaction, context, or a personal tip) that appears as a thought bubble overlay
No more manual uploads, no more guessing if you’re “doing it right” ethically.
Why Reposts Can Be a HUGE Win for Recipe Creators
The real opportunity is the multiplied growth that can come from your followers reposting your Instagram recipes.
1. Built-in Endorsement
A repost is basically a public testimonial. When a follower shares your recipe to their feed, they’re telling their audience, “This is worth making.” That kind of peer-to-peer recommendation is more persuasive than any ad.
2. Algorithmic Boost
Instagram’s reposts can show up in “Suggested for You” feeds, meaning one follower’s share could land your recipe in front of hundreds (or thousands) of people who’ve never seen you before.
3. Content Longevity
Your original post gets a second (or third, or fourth) life. Weeks after you post, a follower can reshare it, reigniting engagement and traffic.
4. Traffic + Monetization Potential
Every repost can drive clicks back to your recipe link, where you can capture emails, grow traffic, and trigger affiliate sales with tools like Grocers List.
How to Encourage Followers to Repost Your Recipes
Call It Out in Captions
Don’t assume people will think to repost. Tell them exactly what you want them to do and why. Something like…
“If you try this, hit the repost button so your friends can cook it too, it’s the easiest way to spread the love!”
A simple, clear prompt works best. Pair it with emojis or line breaks so it stands out at the end of your caption.
Highlight the Benefits of Reposting
Many followers don’t realize how much reposting helps. Be transparent:
“Reposting my recipes is the biggest way to help me keep creating free content for you — and it helps more people discover recipes they’ll love!”
Framing it as a way to support your work turns it into an act of contribution.
Pair it with “Comment for Recipe” Email Marketing Automation
When a follower reposts your recipe, their audience may instantly want it too. That’s your chance to turn their followers into your subscribers.
Ask viewers to comment a keyword to get the recipe via DM (like the example above). Then, when you give them the option to email the recipe to themselves, you can capture their email address automatically. This is how Grocers List helps recipe creators grow their email lists.
4 Creative Ways Recipe Creators Can Use Reposts
1. Feature Seasonal Favorites
Your audience’s cravings shift with the seasons, and reposting lets you meet them where they are without starting from scratch. That cozy fall soup that blew up last October? Repost it now with a note like, “Back by popular demand, the perfect recipe for your first chilly night of the season.”
Here’s a post by @weelicious that fits this bill perfectly! Because honestly, what else is there to do with those Thanksgiving leftovers?
By resurfacing content when search interest and appetite are high, you give your post a second life while maximizing its reach.
Bonus: this approach works beautifully for holidays (Thanksgiving pies, Valentine’s desserts) and seasonal produce (summer berries, spring asparagus).
2. Highlight Community Creations
Nothing builds trust and engagement like showing off your audience’s successes. If a follower tags you in their recreation of your recipe, repost it with your own tip or twist:
“Love how @username made my Thai curry and swapped in zucchini noodles! Here’s another trick to make it even creamier…”
This not only validates the follower you’re featuring but also signals to others that you pay attention, value their effort, and might spotlight their posts next. That kind of recognition often inspires even more people to tag and engage with you.
3. Partner Spotlights
If you collaborate with brands, reposting their content that features your recipe can strengthen the relationship. Add a thoughtful note bubble about how you use their product, or give a behind-the-scenes anecdote from your shoot.
4. Trend Piggybacking
Food trends spread fast, and the repost feature makes it easier to ride the wave without scrambling to produce your own video from scratch. If you see a trending dish like butter boards, baked feta pasta, or a viral TikTok smoothie, repost a great example and use the note bubble to give your spin.
The post below from @kalejunkie is a great example of how she could repost content she’s already made to piggyback off a viral trend.
This approach lets you stay relevant, participate in the conversation, and tease your own recipe without having to reinvent the wheel.
Making the Most of Reposts
Instagram’s new Repost feature is a direct line to more visibility, more engagement, and more trust. For recipe creators, it means your content can travel further, faster, and with built-in credibility every time a follower or brand partner shares it.
But the magic really happens when you pair this organic reach with systems that turn casual viewers into loyal fans. That’s where Grocers List comes in.
With tools like Comment for Recipe, Save to Email, and Shop the Recipe™, you can turn every repost (whether it’s yours or your followers’) into website traffic, email subscribers, and affiliate sales.
Instead of hoping reposted content “just” gets likes, you can track clicks, capture data, and monetize in ways that make reposts a true growth engine for your recipe business.
