List Growth Playbook🪴

Social media algorithms change. AI is eating search. That’s why growing your email list has never been more important. So, we’ve distilled the TOP 3 plays from our network of 1,000+ food creators into this guide.

Play #1: Add a “Save to Email” button to your DMs.

Let your followers email the link to themselves, right from your DMs.

To set it up in Grocer’s List:

  1. Go to Save to Email

  2. Preview the email

  3. Click Email Settings to add your brand colors

  4. Edit the text under Email Content (optional)

✨ What We Love About This: Takes 2 minutes to set up. Grows your email list in your sleep.

@pinchofyum added 700 new email subscribers from one Air Fryer Salmon post using Save to Email.

Play #2: Turn Recipes Into a Lead Magnet 🧲

Want more subscribers? Trade something helpful for their email. A free meal plan. A shopping list. You already have the content. Just package it up!

How to run the play:

  1. Create an offer

  2. Make a landing page with an email opt-in form that delivers a PDF

  3. Promote it via an Instagram Reel

  4. Add the landing page as a custom button to your DM

✅ Quick Win: Grocer’s List can create the PDF for you. Paste in your recipe links, and we’ll do the rest!

@what_mollymade added 100K emails in just 12 months with lead magnets

Play #3. Add a newsletter signup card to your DM.

You know carousel posts on Instagram? We offer the same swipeable format for your DMs. It’s visual. It’s fun. And it’s a great way to plug your newsletter.

To Set it Up in Grocer’s List:

  1. Go to Comment for DM

  2. Click Edit Default DM Settings

  3. Hit the plus sign and drop in your newsletter signup link

💡 Pro Tip: This is also a great way to promote a cookbook, affiliate link or other resource.

FAQs

  • Go to Settings in Grocers List. Click "Enable FloDesk Sync”. Select your Segment in FloDesk. Here’s a quick guide.

  • Go to Settings in Grocers List. Then, click “Enable ConvertKit Sync” and select your sequence in Kit. Here’s a quick guide.

  • That’s fine! Just go to the Contacts tab in Grocers List and click ‘Export CSV’. Then, upload them into your email provider.

  • The text that appears in the DM is designed to be email compliant for opt-in. Therefore, we don’t surface a way to change the text in the product.

    But, if your audience is non-English speaking, feel free to reach out to support@grocerslist.com and we can change it on the backend!

Ready to grow your list?

Start using these plays with Grocer’s List today 👇