List Growth Playbook 🪴
Social algorithms change. AI is eating search. That’s why growing your email list has never been more important. Here are the top 3 list growth plays we’ve seen perform the best across our network of 1,000+ food creators.
Play #1: Add a “Save to Email” button to your DMs.
Let your followers email the link to themselves, right from your DMs.
To set it up in Grocer’s List:
Go to Save to Email
Preview the email
Click Email Settings to add your brand colors
Edit the text under Email Content (optional)
✨ What We Love About This: Takes 2 minutes to set up. Grows your email list in your sleep.
@pinchofyum added 700 new email subscribers from one Air Fryer Salmon post using Save to Email.
Play #2: Turn Recipes Into a Lead Magnet 🧲
Want more subscribers? Trade something helpful for their email. A free meal plan. A shopping list. A mini e-book. You already have the content. Just package it up!
How to run the play:
Create the PDF
Make a landing page with an opt-in form
Promote it via an Instagram Reel
Add the landing page as a custom button to your DM
✅ Quick Win: Grocer’s List can auto-generate a PDF for you. Paste in your recipe links, and we’ll do the rest!
@what_mollymade added 100K emails in just 12 months with lead magnets
Play #3. Add a newsletter signup card to your DM.
You know carousel posts on Instagram? We offer the same swipeable format for your DMs. It’s visual. It’s fun. And it’s a great way to plug your newsletter.
To Set it Up in Grocer’s List:
Go to Comment for DM
Click Edit Default DM Settings
Hit the plus sign and drop in your newsletter signup link
💡 Pro Tip: This is also a great way to promote a cookbook, affiliate link or other resource. Whatever you care about most!
FAQs
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Go to Settings in Grocers List. Then, click “Enable ConvertKit Sync” and select your sequence in Kit. Here’s a quick guide.
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The text that appears in the DM is designed to be email compliant for opt-in. Therefore, we don’t surface a way to change the text in the product.
But, if your audience is non-English speaking, feel free to reach out to support@grocerslist.com and we can change it on the backend! -
Go to Settings in Grocers List. Click "Enable FloDesk Sync”. Select your Segment in FloDesk. Here’s a quick guide.
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That’s fine! Just go to the Contacts tab in Grocers List and click ‘Export CSV’. Then, upload them into your email provider.
Ready to grow your list?
Start using these plays with Grocer’s List today 👇