Broadcast DMs
Send a direct message to everyone who's recently engaged with you.
No fighting the algorithm.
Just a direct line to reach the people who already love your content.
How Creators Use It
Casual check-ins
Ask your fans what content they want next, share a life update, or just say hey. When they reply, Instagram or Facebook will boost your reach 🔥
Cookbook & product launches
Give your launch an extra push. Make sure your most engaged fans see it and drive more purchase from the audience most likely to buy.
Sponsored Content
Boost your sponsored posts with a second send. More eyes from your most engaged followers means better results for you and your brand partners.
Sharing affiliate links
Give timely offers an extra push. Make sure your most engaged followers see exclusive links and deals before they expire.
New series or content
Pull your most loyal viewers back to your feed the moment something new goes live.
FAQs
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Followers become eligible when they comment on your posts, reels, or stories (excluding keyword-triggered comments), send you a DM, or react to one of your DMs. Eligibility windows vary by action: most engagement types qualify followers for 24 hours, while comments on posts and reels extend eligibility up to 7 days.
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In a word: yes! Whenever you receive replies, Instagram or Facebook loves the engagement and boost the reach of your content across their platforms.
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Remember: Broadcast DMs only go to people who have engaged with your content recently. These are the people who WANT to hear from you. You don’t need to send one every day. As a best practice, we’d recommend 1-2X per month, but it’s a great tool to have in your toolbox.
Broadcast DMs are available on the Pro plan.
Want to learn more?